Now lets understand how the SEO(Search Engine Optimization) work. Well as a matter of face I can not write all the technique so let take two of very easy or say initial technique that SEO Expert do to optimize your page.

1) In one Technique are totally look forward to your page design and how the site is organize or well formed. Remember organize and well form ness in your site ensure a higher rank in search engine. So if your site is not well formed the Export will go and change your navigation so it suite to Search Engine. Expert also check for Proper Meta data Tag and keywords, Remember that a good Search Engine friendly site must have big number of key word in it.
2) In other Technique Expert go for how much link your page will provide. If you big number of link in your page then your rank in Search Engine will goes to high level. So Expert will also take care of that.

It is important to understand that SEO Job is not like waking in park. Person need to be Creative by mind and not to be change the mining of your site.

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First Function Crawling Web
 
First step of all major search engines are to crawl the websites. To crawl the website a automated program is run search engine that is called a spiders or a bots. This spiders or bots use the hyperlinked structure of web to crawl pages & document that makes the word wide web.  

Indexing the Crawled Web content
 
Second step & the important one is to Index the Crawled web document or content to huge databases in such a way that request query should be fulfilled in fraction of second. Search engines consider many parameters for indexing the page in the database. These parameters are used while the displaying the results.

Processing Data Based on Queries

Third stage is to process the date based on the query fired on the search engine & to retrieve the best suitable result based on queries with in split of second along with weight of the data indexed.

Displaying Result Based on Ranking

All search engines maintains the algorithms to display the data related to their query. After the retrieve date this algorithms are run on the result to display most relevant result first in the resultant page.  All search engines display their result based on the factor that they have considered while indexing

The Seo World - High Quality Backlinks - Seo Articles
 

Anyone who has used the Internet has invariably used a search engine to find the information they required. And while the use of these portals is easy, the technology behind them is complex. Search engine sites utilize a little helper called a spider, robot or crawler to ensure that the content on a website is valid, up-to-date and worthy of a high placement on a search list.

Robots will revisit a website on a regular basis to see what changes have been made and include them in the search engine data. Sites that are changed frequently will receive visits that are more regular and thereby receive more updates in their search engine listing. A few steps can be taken to keep the robots happy and help your site remain at the top of search engine lists.

First, make sure the content on your site is up-to-date. If a site has remained unchanged for several months or even years, it might be seen as irrelevant material and receive a lower search engine placement. Second, consider the size of and number of hyphens in your URL. If a name has more than two hyphens, it raises suspicions about the content and could be deemed filterable SPAM.

Site redirects are also red flags for the search robots. While sites might need to do this on a temporary basis as they are making updates or modifications to their pages, it is important that these are only used for a very short period of time. Long-term redirects equal a site that is not valid in the mind of the robot. Finally, the more external links to your site, the higher regard it will have. External links build credibility and show that other sites consider you worthy to link up.

Search engine robots are a safeguard that keep us surfing smoothly on the World Wide Web. They ensure that the content we read is up-to-date and relevant. By keep their needs in mind when marketing your website, you will gain higher search engine rankings and higher traffic counts.
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Not only is it important to create content that is reader friendly, it is vital to include the key words that a website visitor might type into a search engine in your message. Most ethical SEO content providers suggest designing your message to be readable first and keyword rich second. In addition to these basics, consider the following five points when creating your website content.

1. If the key words do not flow naturally in the copy, consider using words that have a part of the keyword or a plural form.

2. Keep your content simple. Search engines will occasionally consider sites with lengthy copy to be SPAM related.

3. Make sure your content is spell checked before you put it on your site. Links with many misspellings have a better chance of being filtered.

4. Keep your content at a readable yet professional level. Along with misspellings, search engines might skip over sights that are overly simplistic.

5. The infrequent use of stop words (non-noun descriptive words) in your text could be a red flag to a search engine. Stop words are typically found in more descriptive and well written narrative.

Ensuring that your site is properly optimized for search engines will help to draw traffic to your site and money to your business. By following these five steps, you will be well on your way to getting your URL at the top of the listings.
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There are really some people who are willing to spend money on doing a search engine optimization but to some other people it is very difficult for them to shell out some cash for it unless of course they would know the real advantages of search engine optimization to their business. Investments that are being done for the search engine optimization will then in fact give great return to your businesses.

The most important advantage of search engine optimization is that it can deliver your business website among the top ranked sites in the Web. Definitely you’ll be having a great deal of doing business from the major search engines if you ranked at the top 10 or top 20 of the search engine results. Most of the users browse and look for the necessary information they needed on the first page of the search engines result, so if your business website is ranked on the top, so users would easily find you website.

Indeed, entrepreneurs can earn lots of money from online marketing. Now, if you happen to purchase advertising space on Google AdWords that charge per click, you will spend only ten cents for each visitor to your website. But the problem in here is that when it takes about a hundred clicks before you get a sale and the price of your products is $10 per piece, then you didn’t get any profit at all. Pay per click marketing strategies can cost a lot of money. Another advantage of search engine optimization is that even over months or years, it is affordable.

The major search engines just recently, originated a campaign in giving priority to those who have original and unique content and quality incoming links. Search engine optimization by creating unique content has the advantage of attracting lot of users and visitors to your website and can also build link recognition to your website. And this will absolutely increase sales. Creating and having unique content would help your website to be on the top rank and of course lot of visitors would like to visit you website again and again since they can get valuable information on your website.

One more advantage of search engine optimization is improving your ability to sell products. Since if you made and write articles about the essentials of using that certain product, and how it can help people, so then you are giving the users or readers the information which can lead to the reader’s decision. The article will help readers to come up of buying the products that you are selling.

Yes, indeed, there are lots of ways to advertise a website, but the search engines have the widest targeted audience and it provides affordability.

So if you truly wanted your business to be known and successful, start optimizing your website. Yes, it will take time and effort, but as soon as you are rank on the top, then the time and effort you have done, soon paid off, and definitely, you will see that it is worth it. Since being on the top rank will provide you visibility and popularity and lots of profits.

* The normal Google spider: 66.249.64.47 - “GET /robots.txt HTTP/1.0″ 404 1227 “-” “Googlebot/2.1 (www.google.com/bot.html)”

* The additional Google spider: 66.249.66.129 - “GET / HTTP/1.1″ 200 38358 “-” “Mozilla/5.0 (compatible; Googlebot/2.1; www.google.com/bot.html)”

Difference between these two Google spiders
The new Google spider uses a slightly different user agent: “Mozilla/5.0″. This means that Googlebot now also accepts the HTTP 1.1 protocol. The new spider might be able to understand more content formats, including compressed HTML.

AdWords Spider
Google is using a new crawler software program for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. Google tries to determine the quality of the ad landing pages with the new bot. The content of the landing page will be used for the Quality Score that Google assigns to your ads. Google uses the Quality Score and the amount you are willing to pay to determine the position of your ads. Ads with a high quality score can rank higher even if you pay less than others for the ad.

Purpose of Google Spider

Google hasn’t revealed the reason for it yet. There are two main theories:

* The first theory is that Google uses the new spider to spot web sites that use cloaking, JavaScript redirects and other dubious web site optimization techniques. As the new spider seems to be more powerful than the old spider, this sounds plausible.

* The second theory is that Google’s extensive crawling might be a panic reaction because the index needs to be rebuilt from the ground up in a short time period. The reason for this might be that the old index contains too many spam pages.

What does this mean to your web site?
If you use questionable techniques such as cloaking or JavaScript redirects, you might get into trouble. If Google really uses the new spider to detect spamming web sites, it’s likely that these sites will be banned from the index. To obtain long-term results on search engines, it’s better to use ethical search engine optimization methods. General information about Google’s web page spider can be found here.

Receive Email When Google Spiders Your Page
A search engine spider is an automated software program that locates and collects data from web pages for inclusion in a search engine’s database. The name of Google’s spider is “Googlebot”. If you have a web site that allows you to use PHP code then your web pages can inform you when Google’s spider has indexed them. This little piece of PHP code recognizes Googlebot if it visits the web page, and it informs you by email when Googlebot has been there.

Why do these websites rank high on the search engines? They are on the position they are in right now because they have utilized web marketing strategies aside from their original content. If you want to have the same fate as these sites, then don’t you think it’s time to start working on web marketing strategies too? After working on changes to your site, you must first wait until the changes have been indexed by the search engines. It is only until that time will you be able to evaluate whether the change you have made creates positive or negative results.

How can you make sure that your web marketing efforts will not be put in vain? What guarantee can you give your site that your strategies will have a constructive result? Here are the steps you need to increase your site’s rank the guaranteed ways:

* Quit tricking the search engines.

Search engines can identify whether you are playing tricks on them. Be legitimate in the strategies you are using. Search engines are most likely to penalize your site for tricking them. What do you need to avoid? There are a number of tricks to avoid including keyword stuffing, hidden text, search engine cloaking, duplicate sites and link farms.

* Page Title Optimization.

What is a page title? It is the heading of the page that usually appears at the top of the browser’s window. The page title should be relevant to the page itself. Each of the pages of a website must have a unique page title. Unique page titles will increase the chance for each of the pages to be indexed properly. There are cases where the search engines refrain from indexing the pages of a particular site thinking that the pages are just the same because they have the same page title. This is the reason why you should provide each page a unique page title.

* Meta Tags Optimization.

What are Meta Tags? Meta Tags are the data you place in the HTML header of a web page. The Meta Tags provide information to the search engines. The information it provides is visible to the search engines but invisible to online users. To rank well on the search engines, optimize the Meta tags specifically the keyword and description tags. As much as you need unique page titles, you also need unique Meta Tags for your site’s pages.

* Search Engine Friendly Internal Links.

It is important that you establish internal links that are search engine friendly. In doing so, remember that the search engines can read html links easily compared to any other type of files. To allow better indexing of all the pages of your site, include a site map page. This will help the search engine crawlers and spiders to crawl every page of the website.

How long have you been asking for steps that guarantee higher ranks and better listing on the search engine result pages? Well, here they are. Follow these steps and see your site jump from one rank to the next until it reaches the top position!

Cloaking

As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn’t stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get. The information presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same colour as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords. Rest assured though, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.

Duplicate Sites

Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.

Keyword Stuffing

The easiest to spot and most common example of “black hat” methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.

Link farms

Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned. Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimisation, can be banned from search engines, maybe for life.

Doorway Pages

Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.

Redirects

Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do generally catch up with them and ban the sites. If not, competitors do pick up what’s going on and report the offenders.

What colour is your hat?

Many of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a “black hat” strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately and provide good seo services, will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.

So let’s see what steps you need to take to modify Wordpress so it will turn into a true seo CMS:

1. Permalinks structure: the default structure is no good at all - although search engines have no problem in indexing pages that have urls with variables, it’s very clear that they prefer clean urls.

The best results I have seen are when permalinks structure is set to “%postname%”, and only that. This is something to keep in mind for any site you build, Wordpress or any other CMS.

2. Related posts plugin ( tinyurl.com/262ao4 ): this is good for both your visitors and the search engines. It automatically finds related posts and displays them in a list - very useful when visitors arrive on a page looking for something and they get more info on the same subject.

3. Metatags plugin ( tinyurl.com/2fxota ): you simply can’t let the search engines handle the text your visitors see in the search engine result pages. You can influence your click-through rate very much just by handling this one aspect of your copy.

As for the search engine optimization aspect - the description metatag can move you up a spot or two when you are in the first 5 with small to medium competition. And it only takes a minute!

4. Sitemap Generator Plugin ( tinyurl.com/2zy4nx ): for a small site this wouldn’t be a problem, but when your page count goes over 50 indexing and maintaining a sitemap the old fashioned way just isn’t viable.

This plugin is actually more valuable because it creates both an XML sitemap (like those used by Google) and a normal, HTML sitemap for your visitors.

Some of its features include: support for multi-level categories and pages, category/page exclusion, permalink support, what order to list items in and many other options.

5. List of ping sites ( tinyurl.com/2ljwrb ): put this great list in the Options -> Writing -> Update Services box and every time you write a new post 56 sites will link to you. This is a great way to ensure a quick indexing of every post on your site and, given enough time, get quite a few backlinks with the text anchor you choose.

Some optimizers say that blog and ping doesn’t work anymore, but I do this everyday - it takes next to no time and the benefits are visible.

6. Technorati ( technorati.com ) is another easy way to make your Wordpress blog known, especially to other bloggers. Still, its biggest benefit is categorizing and indexing your content.

Create an account, claim your blog and then fill in the details in the blog settings page: write up a good description and then in the “tags” section fill in the keywords that represent your blog. Try to fill all the boxes but don’t spam. If you grabbed the list from no. 5 you’ll have all your posts listed in Technorati, and you’re going to see the benefits really soon.

Our SEO and marketing staff begins by checking the current status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, we use the gathered data and create a list of the most highly trafficked and targeted words in your industry and will consult with you about the best option of Internet marketing strategies and web promotions for your business including Pay Per Click advertising and Search Engine Optimization. We pay careful attention to these elements during optimization, so that you may maximize your return on your investment into our affordably priced SEO services. Our Search Engine Optimization (SEO) services packages are designed to maximize your business exposure to your targeted customers.